The Grocery Book
I made illustrations of all kind of ingredients in the supermarket. They were bundled in a book called "The Grocery Book." All illustrations are categorized by color, shape and taste in an almost compulsive way. At first, everything seems to be fitting in the designed boxes, but after going through the booklet more and more, the layouts slowly start to wring. Shapes become almost unnatural. To what extent do the illustrations still fit into the boxes designed for them?
The booklet is about the urge of man to structure the world around, while that is sometimes actually impossible. It's about a strange fanaticism of the maker who wants to draw with everything. It asks the question now much we want to "design" and structure the world as human being, and if this is even possible at all.
The pages give an impression of the concept of the book.